We truly believe we are changing the world one bite at a time at Simple Food Group. Changing the world like this involves great food and great ingredients. That all starts simply at the beginning with our farmers.
The people who grow and raise our ingredients are at the core of our business. Our farmers are as much a part of the Simple Food Group family as any employee, owner, or customer is. We are deeply committed to and care for each one of the people who grow and raise our food.
The call to radically better food led us to build stronger relationships with every player in our food chain, starting with our farmers. Each ingredient we use in our food comes with a story, comes from people. We know the stories because we know our farmers.
We cook our food respectfully and thoughtfully because we know the stories of love, sweat, and tears that went into producing each fresh ingredient. To us, it’s more than finding ingredients to make our food. It’s about supporting the businesses behind those ingredients. There’s better food everywhere in our communities. We care about eating well and we believe our customers care about eating well.
Each of our farmers has a unique story to share. We are delighted to share a few small parts of those stories. Once you know where your food is coming from, we know you’ll taste the difference on your plate.
Hometown Sausage Kitchen– Located in East Troy, WI, Hometown is owned and operated by John and Elena Hudoc and Thomas Cicero. All of their sausages are made with recipes made by the Austrian founder of the company, John Vogel. In the bakery, we use their bacon ends in our pork belly sourdough, ham in our ham and cheese croissant, and breakfast sausage in our sausage and cheddar scones.
Yuppie Hill Farms– Owner Lynn Lein left her career in the healthcare industry and began farming chickens in 1999, starting with only 12 chickens. The whole project began as a labor of love after her children brought home baby chicks for a school project. Now her cage free barn is home to 2,500 chickens that are still enjoying their “yuppie” life.
Hill Valley Dairy– Made up of two parts, the dairy is run by Frank and Colleen Henningfeld, who care for a herd of 65 milking cows, affectionately known as “the girls.” The other half is the creamery run by Ron Henningfeld. Creation of the cheese starts in the field, where the 65 milking cows and Romari Farms are given as much air and good food on the 240 acre farm can sustainably produce. Every Sunday, a milk truck from Clock Shadow Creamery picks up the milk from the dairy and delivers it to Clock Shadow Creamery in Milwaukee where Ron Henningfeld, cheesemaker, produces his small-batch cheeses. In the bakery, Ron’s cheese curds are featured in our cheese curd sourdough and jalapeno cheese curd sourdough. His gouda is featured in the ham and cheese croissant.
Sassy Cow Creamery– A 1700 acre farm out of Columbus, Wisconsin, the Baerwolf family cares for over 600 cows. Their milk, cream, and buttermilk go into a great number of our breads, pastries, and cakes.
Hemken Honey is a family owned Honey Producer in Big Bend, WI. They promote the art of beekeeping and benefits of using local honey through education of consumers, new beekeepers, school groups and community programs. In 1996 Andy Hemken started with 2 beehives, he currently admits to 400. After 30 years of safety and ergonomics consulting, he followed his passion and became a beekeeper. In the bakery, Hemken Honey is sold as a retail item and goes into making our granola, sweet scones and honey wheat bread!
The Farmstead is part of a CSA (Community Supported Agriculture) group in Burlington, WI. They’re a family-owned small vegetable farm on a mission: Growing for Intentional Giving. Beth and Veejay Narayanan grow beautiful produce that we use seasonally, which is especially beautiful when showcased on our focaccia bread.
Sweet Corn Lady- A cherished local staple, the Sweet Corn Lady is famous for her bright yellow sign. She provides sweet corn, peaches, plums, nectarines, tomatoes, and melons seasonally.
River Valley Ranch- A local company that’s been in business for 40 years, River Valley Ranch provides button, oyster, portabella, cremini, and shiitake mushrooms to many restaurants in northern IL and southern WI. You will find their canned goods on our retail shelves, and their mushrooms in many dishes in the Cafe. We also use their mushrooms to make special mushroom baguettes that we wholesale back to RVR!
Hafs Apple Orchards – Located in Genoa City, Wisconsin, Hafs Apple Orchard planted their first trees in 1992. Today they grow 50 varieties of apples. In the fall, their Northern Spy apples feature in our delicious dutch apple pie, as well as scones and danishes. They also make the hot apple cider that we are happy to serve to guests during the fall and winter months.
Lake Geneva Country Meats
El Sol Tortilla (MKE)
Simple Bakery & Market