About

change the world one bite at a time

Each egg, each slice of bread, and each piece of fruit carries a story.

It’s simple: we want to change the world one bite at a time. We know change happens when we connect people to people. And that’s what we do every day at Simple Food Group.

From our farmers and artisans, to our staff and partners, to our customers, everyone has a story. When our stories become connected, it changes how we work, how we eat, and how we live.

Each egg, each slice of bread, and each piece of fruit carries a story. Lynn delivers her eggs each week in her pick-up truck, often with her young granddaughter riding alongside. Our bakers make bread from scratch daily, using a starter that is now over three years old. We pick up some fresh fruits and vegetables from the Sweet Corn Lady, her daughter, and her granddaughters in the Delavan inlet. Then there’s Theresa who works the stand during harvest season and is employed as a tax accountant in the dormant season. It’s because of these people–and their diverse stories–that we are able to produce the freshest meals possible in southeastern Wisconsin.

great tasting food that builds community

Changing the world one bite at a time

Join the Team

Our role is to conduct business in an ethical manner, leaving the world a better place than we found it.

A Café with A Culture

It’s more than just great food. Simple offers customer service that will leave you feeling like family.

Freshly Baked

Your food should be fresh, and that starts with using ingredients that have integrity from the start. 

BECOME PART OF OUR STORY